Loogie.net News is a personalized real-time online news magazine: the user chooses a keyword and within seconds receives a tailor-made cutting-edge News program. In a hip, but reliable design, using the proven interaction structures of well-known news agencies, the news articles arrange themselves by headlines, leads and contents, audiovisual material, and links to related news.

Loogie.net uses common search engines to search for texts, pictures and videos related to the desired subject. The results are saved in a database, analyzed by a text classification system and then ranked according to meaningfulness. The program establishes terms related to the subject and only the data marked as relevant by a computer algorithm will be used and automatically put together to form a news Page. Thus the Loogie.net news will not be produced by people, but by computer generated reporters or respectively by intelligent software. They are, therefore, not subject to screening by party-opinion or special interests, but instead to the selection of the machine, feeding on the more democratic but also arbitrary information pool of the Internet. Since the artist delegates the power of choice back to the machine, he throws an ambivalent as well as critical glance at the unabated apparent belief in the technology of our society.

Users can let their personalized news be read to them by online-newscasters, print out the whole story, forward it per e-mail or give the “reporter” feedback on the text in the form of an evaluation and commentary. Finally, the user can get right into the contents by replacing words: For a more generally positive tone “bad” can be replaced with “not so good”, or going even farther “George W. Bush” replaced with “Britney Spears” and make the pop-icon a world power.

The claims („Loogie.net is the most trusted organization in the world.“ „We Report - You Decide!“ „When News breaks - Loogie.net is there.“) are derived from the copy-paste principle as well as the staff ­ an army of editors and reporters, supervisors and subordinates from every country with a name and portrait: Here also, the artist holds up a mirror to the need for self-portrait and the hierarchal structure of the media as well as to everyone who accepts these mechanisms without scrutinizing them.

The arguably most subversive part of the work is, however, the fashion in which they use the functionality of the Internet and make it useful: Every news report is linked and archived. This rapidly growing archive will be perpetually indexed by search engines. Since so many new pages will be coming in daily, the importance of Loogie.net news sites will consequently increase. This results in a higher ranking and the probability steadily increases that when surfing for news, using a search engine, you end up at a loogie.net generated site instead of well-known news site. Such “found” sites can cause confusion because the misinformation which they contain contrasts with that of the biggies, and the latter can also be thereby exposed.